While you're focusing on the road ahead how do you know what’s coming up behind?

It’s a fact that the majority of cycling accidents happen at intersections and roundabouts. Making roads safer is one solution. Educating motor vehicle drivers is another.

Now Cyclists can do something else - they can see more clearly what is happening around them with the Safe Ride Mirror.

Designed by cyclists in NZ this mirror is unique in that it is flexible and allows you to keep your eyes on the road ahead and without the need to glance backward you can see what is happening behind you safely.

What They're Saying

"When Brian approached me with the concept of the Safe Ride Mirror, I was immediately interested because of the possibility of increasing safety on busy roads. As soon as the new product was available I fitted one to my road bike and trailed it, I attached it to the aero fork on the right hand side of the bike. I usually start my rides on a short section of state highway one, before turning onto quiet country roads. Being able to view traffic behind you without changing your position on the bike is great, giving you more confidence when you go to turn. It is so easy to just glance down to see an approaching vehicle. It should be standard issue for all cyclists, and must improve your safety."

Richard Clark | Owner of The Boatshed Kayaks

Road Cycling Statistics

Did you know...

In 2009, 8 cyclists were killed, 143 were seriously injured and 682 suffered minor injuries in Police-reported crashes on New Zealand Roads.
Cyclists are found to have primary responsibility in 25% of all cyclist-vehicle crashes in which they are injured or killed.
19% of the at fault cyclists did not see the other party.
We believe that a SafeRide Mirror on the bikes will help reduce the incidents of accidents where the cyclist was not aware there was a car behind them.

Source: Ministry of Transport, Cyclists Crash Fact Sheet. September 2010.